Sound familiar?
Booking.com and Airbnb matter – but they shouldn't be your only channel. The goal isn't to leave the platforms, it's to grow your share of direct bookings season after season.
Commission on every booking
A villa with 20 weekly bookings at €1,200 pays around €3,600 a year to Booking.com at 15% – about a full year of Google Ads budget.
The guest belongs to the platform
No e-mail, no preferences, no direct way to invite them back next season – the platform is always in between.
The algorithm decides
One bad review or a ranking change and bookings drop. You have no control.
Shoulder season stays empty
April, May and September are hard to fill. Google Ads can target exactly those dates and markets.
How much is commission costing you?
Our free calculator shows in one minute how much you pay Booking.com and Airbnb each year – and how much you keep if part of your guests book direct.
What actually changes
Direct bookings, zero commission
Guests find you on Google, click your ad and book on your own website – you keep the full price.
Guests who come back
Direct guests leave their contact details. Next season you invite them yourself – no middleman.
High-spending international guests
We reach guests from the UK, Germany, Austria and Switzerland in their own language, at the moment they search.
A longer season
Extra budget aimed at spring and autumn, in markets that travel outside July and August.
Control over price and offer
Early-bird deals, special terms or extras for direct guests – with no platform in between.
Measurable results
Clicks, enquiries, bookings and cost per enquiry – in a clear report every month.
How we work together
Free analysis
Location, property, target markets, seasonality and competition – plus an honest view on whether Google Ads makes sense for you.
Website check
Trust, speed, booking or enquiry options and conversion tracking – so clicks turn into enquiries.
Campaigns in your own account
Search campaigns for guests ready to book, Performance Max for reach – in your guests' languages.
Remarketing
Visitors who didn't book yet see your property again – until they do.
Optimisation & monthly report
Weekly adjustments and a monthly report with enquiries, bookings and cost per enquiry.
Included
- Campaigns in English, German and other languages your guests speak
- Conversion tracking (GA4 / Google Tag Manager)
- Seasonal budget planning
- Monthly report
- A free promo video of your property while we manage your campaigns – used as an ad and published on @videonekretnine
- No lock-in: campaigns and video stay in your own Google Ads account
Who is it for?
- Private holiday homes, villas and apartments in Croatia and around the Mediterranean
- Owners from the UK, Germany, Austria and elsewhere with a holiday property abroad
- Small agencies and hosts with several units
What you need
- Your own website with photos and an enquiry or booking option (a Booking.com profile is not enough)
- An ad budget you pay directly to Google – agreed individually
- A valid rental registration or licence for your property
Why Supremio Digital
25 years in hospitality
I know guests and seasonality from the inside – not just from an ads dashboard.
Google Ads certified
Search, Display and Performance Max – set up and optimised for real enquiries and bookings.
Three languages
Advice and ads in English, German and Croatian.
Personal, not an agency
You always talk to me directly – Tomislav Kovačec, Zagreb.
Frequently asked questions
Request a free analysis
Send me a link to your website and a few details. I'll reply within 24 hours with an honest assessment and a concrete proposal.
- Link to your website
- Location and type of property (villa, holiday home, apartments)
- Number of units and main season
- Main guest markets (e.g. UK, DE, AT)