What is AI SEO and why it matters
Classic SEO tells Google who you are. AI SEO (also called GEO, generative engine optimisation) does the same for ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. When someone asks "recommend a dentist in Zagreb" or "villa with a pool in Istria", AI picks businesses it can read, understand and trust.
Five areas we check
- AI access: whether AI bots may read your site (robots.txt), whether llms.txt exists and whether text is visible without JavaScript.
- Schema data: machine-readable data about your business, address, profiles and FAQs.
- Content: enough specific text, subheadings, questions and lists for AI to cite.
- Trust: HTTPS, real people behind the business, contact details and fresh content.
- Technical: title, description, sitemap, language and speed.
Search bots vs training bots
Not all AI bots are the same. OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot and Bingbot read your page when a user searches. If they are blocked, you cannot appear in their answers. GPTBot, ClaudeBot, Google-Extended and CCBot collect data for model training. You can block them if you do not want your content used for training; this should not directly reduce your visibility in AI search.
What the tool cannot check
Whether your business is claimed in ChatGPT Business Hub, your reviews, and how often other websites mention you. These matter just as much for AI recommendations.
Frequently asked questions
What is llms.txt and do I need it?
Can I block GPTBot?
Does a score of 100 mean ChatGPT will recommend me?
Do you store my data?
Updated: November 2026 · Supremio Digital, Zagreb