How much do Booking.com and Airbnb really charge?
Booking.com charges hosts a commission on each booking, typically around 15 % of the booking value in most European markets. Visibility programmes such as Preferred Partner add a few percentage points, and Genius discounts reduce the price the guest pays, so the effective cost is often higher than the headline rate.
Airbnb mostly uses a host-only fee of around 15–16 % for professional hosts and channel managers, or a split fee where the host pays around 3 % and the guest pays a service fee on top. Check which model applies to your listing in your Airbnb payout settings.
VAT on the commission
In the EU, platform commissions are a cross-border service. If you are not VAT-registered, you may still have to report and pay VAT on the commission in your own country under the reverse-charge rules (in Croatia 25 %). Tick the box if this applies to you, and ask your accountant if you are not sure.
What direct bookings are worth
Every guest who books on your own website instead of an OTA saves you the full commission. Even 20–30 % direct bookings usually save more per year than a professional website and advertising cost. The usual path is: a fast website with a booking engine, a Google Business Profile, reviews, and Google Ads for searches like “villa with pool Istria” or “apartment Split old town”.
How to use the result
- Use your real numbers from last season: booked nights, average rate and the commission on your invoices.
- Compare the “platform cost per night” with what a direct booking costs you in advertising.
- Keep the OTAs for visibility, but move repeat guests and high-season demand to direct bookings.
Frequently asked questions
How much commission does Booking.com take?
How much does Airbnb charge hosts?
Do I pay VAT on Booking.com commission?
How can I get more direct bookings?
Updated: November 2026 · Supremio Digital, Zagreb